Hasbro, Inc. (HAS) - Stock Analysis

Last updated: Jul 27, 2026

Research Idea

Research content for general circulation. Not individualized advice. Methodology & Disclosures

Momentum improved sharply after the 2026-07-21 Q2 report, with Hasbro beating estimates, raising full-year revenue/profit guidance, and Wizards of the Coast posting its first $500M+ Magic quarter.

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Idea window: 7/22/2026 – 7/29/2026Sector: Consumer Cyclical

AI Analyst Overview

Last Price
$95.17
Market Cap
$13.47B
1D Return
-1.21%
YTD Return
+17.81%

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Valuation Metrics

P/E
-41.5
P/B
24.8
P/S
2.9
EV/EBITDA
72.0
Div Yield
2.94%

Price Behavior

6.5

Key Price Behavior Insights: • Sharp rebound • Near resistance • Extended move Support Level: $81.50-$82.10 Resistance Level: $89.00 HAS has rebounded sharply and is testing resistance near $89, but a clean breakout and hold above $81.5-$82.1 are needed to confirm further upside.

bullish
watchlist

Sentiment & News

7.0

Key News Insights: • Wizards growth • Raised guidance • Margin concerns Hasbro's Q2 beat, raised guidance, and strong Wizards/Magic growth signal improving momentum and cash generation, though valuation and margin risks still temper upside.

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valuation
AI

AI Summary

6.5
Positive

HAS now looks like a revitalized IP platform with Wizards/Magic driving a real earnings inflection and management's raised outlook validating momentum, but the investment case still depends on that franchise sustaining growth because the broader portfolio has yet to prove a durable, diversified margin expansion.

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AI summary updated 2 days ago

Description

Hasbro, Inc. is a global play and entertainment company that designs, sources, markets and sells a broad range of toys, games and licensed consumer products while also out-licensing its characters and trademarks. Its Wizards of the Coast and Digital Gaming unit develops trading-card, role-playing and digital game experiences, and its Entertainment division produces and distributes film, television, digital content and live programming. The company sells through traditional retailers, e-commerce channels and direct-to-consumer platforms such as Hasbro PULSE; it was founded in 1923 and is headquartered in Pawtucket, Rhode Island.

Idea History

DateCloseTickerCompanySummaryStatusP/L
Jul 22Jul 29HASHasbro, Inc.
Momentum improved sharply after the 2026-07-21 Q2 report, with Hasbro beating estimates, raising full-year revenue/profit guidance, and Wizards of the Coast posting its first $500M+ Magic quarter.
Closed+6.9%
Research content for educational purposes only. Not investment advice. All decisions are your responsibility.